I couldn't agree more.
And Nancy, yup, "Hallmark Holidays". We don't celebrate them around here. My parents asked nicely for us not to really recognize anything like that, when we were kids, and it has stuck. This household also doesn't exchange gifts for anything, and doesn't celebrate anything like Valentine's Day. Birthdays and anniversaries are a nice dinner or a trip.
The exception is for the in-laws, as they don't subscribe...
I think we should just be mindful and celebrate the loved ones in our lives. However, the advertising industry is unlikely to get behind that one!!