gorkt
DIS Veteran
- Joined
- Feb 18, 2011
- Messages
- 1,096
I disagree that DIsney is targeting whales that come multiple times per year.
Disney has been targeting once in a lifetime customers who have FOMO and want to experience everything in one trip and will pay up-charges without any thought.
They try to target DVC sales, but once the sales are made - Disney isn't trying to keep DVC members happy imho. We are an already sold customer, so they don't need to do anything to keep us.
I do go to Disney World multiple times per year and I don't feel any of the love from Disney right now. Maybe I'm not enough of a whale though, but I definitely spend a lot of money there each trip (eat at a signature restaurant at least once per trip, eat on property the entire trip, spend too much money on merch each trip).
If they wanted to target whales there would be more perks to return to the parks like a loyalty system the same way airlines do it imho or some kind of lure to return. They've cut most perks for resort guests too (DVC included).
Disneyland tends to target repeat customers more because that is their market, most visitors are locals and repeat visitors - even though they are currently at war with their APs. This is why imho you always see new character meet & greets for movies and Disney+ shows at Disneyland but rarely in Disney World.
Disney World though - definitely focused on once in a lifetime or once in awhile customers.
Disney World is also screwing their APs imho there just isn't a class action law suit (yet). But they are continuously trying to get APs blocked from the park in favor of ticket holders and resort guests.
So my take on this is, once they get you to buy DVC, they already got you. You ARE the whale. They have your money coming in. You are now a fixed profit stream for 30+ years, and they don't care if you are happy anymore. They know you will be buying tickets, park food, paying dues etc... They aren't going to put any more energy into keeping you happy than they have to.
I do agree most of the energy is put towards the first time upper middle class and higher travelers. They want to provide the best experience possible in order to hook you in and get you to invest in DVC. That's why they are still building lots of DVC, and incentivizing direct sales.