My opinion here on Chapek...
There has been a war going on at Disney with "diehard" Disney park goers who come to the parks time and time again and Disney itself. Maybe this would have happened under Iger as well - but it started under Chapek's leadership.
Disney has been trying to alienate their AP holders on both coasts. Chapek said so himself that day guests are "marginally more valuable".
From a business standpoint, this will work fine so long as demand continues to outstrip supply but with a recession looming, will the travel boom continue? Annual Passholders were always looked upon as a positive to help fill the parks - maybe they spend a little less money, but some value is better than no value right?
Perhaps Disney isn't turning away so many of its diehards that it will matter in the long run, but that is what leaves a sour taste in my mouth. Just because you can, doesn't mean you should treat your AP guests as 2nd class citizens. And DVC owners, who have invested potentially the most amount of money (outside of maybe Club 33 members) in my opinion have gotten caught in the middle of this - they likely spend just as much if not more than the average guest, yet can't buy an AP unless they already have one and have had benefit after benefit stripped away from them (most of these were resort benefits like
MDE, buying a discounted AP, etc). To be honest, I'm kind of surprised DVC hasn't tried to do more to maintain perks for its members, although the rumor of a paid "Diamond" tier may be their attempt at doing so.
I think this also was one of the many blunders from a PR standpoint, Chapek has been a PR nightmare and its shocking to see a CEO of such a large corporation make so many blunders. Recently when he received his honorary doctorate at Indiana University he called Disney World the "happiest place on earth" (which it isn't thats
Disneyland). He made a few other blunders during his pre-written speech. For someone who ran Disney's parks division, you would think he might know more about his own parks. His CFO has had quite a few too, she recently called the Star Wars Galactic Starcruiser "Starship", "Star Galactica" and finally "Galactic Starship". Again, I guess she doesn't care about the names of products so long as the guests are willing to spend $6000 for 2 nights to stay there.
It is little things like this that imho give the impression that Chapek and his executive team don't care at all about anything but quarterly profits. He isn't concerned about the long term, he is just thinking about what will drive the largest profits for next quarter.
You can say that business leaders should only care about profits - but I don't think many would say that the only concern should be about short term profits at the potential expense of long term value. Plus, you would hope the CEO would also care about customers.
The OP said that price hikes have kept Disney in line with current profits. But you know what other executives are doing? Knowing long term they need to invest, they are taking less profits now and investing to ensure a better long term future for their company and a better customer experience (case in point:
https://www.inc.com/minda-zetlin/amazon-third-quarter-profits-down-andy-jassey-customers.html ). They aren't increasing prices above inflation and decreasing value to their customers to maximize their short term profits. And Disney executives aren't re-investing those profits from the parks back into the parks, they are funneling it into Disney+ and content. You can look at the earnings reports and see spending going into the parks and see how much less they are spending in the parks division today than they were in previous years.
A great quote from that article: "Whenever I hear someone say that a CEO's first job is to maximize returns for shareholders, I always want to ask--which shareholders do you mean? Those who plan to hold the stock for a month or those who plan to hold it for a decade?"
At the end of the day, if you're a shareholder (which is what many claim is all Disney should care about) - do you think Disney is currently creating long term value for its shareholders?
If you're a customer of Disney - do you think Disney is creating long term value for you as a customer?
And if the answer is "no" to one of those questions - the next question is, who's fault is that? Do you blame the leadership of the company? Or do you blame the pandemic, outside factors, "newness" to the job, etc.
Everyone can form their own opinions, but for me - the fault lies with the executives at Disney. Maybe as we exit the pandemic they will turn things around, I hope so.