I paid less then asking price. I paid 89/ pt for my BCV, and I think the asking price was 94/ pt. (it was a bigger contract, 270 pts). My broker went over all the pros and cons of price per point, MF's, closing costs, and came up with several scenarios for our offer. I really think a great broker is essential for the first time buyer, they will go over the criteria of what they think will or will not pass ROFR.
I highly recommend Jaki and ****, that is who I used, and I know that many other disboarders will tell you that 'timeshare store' (this boards sponsor) is also a very good broker. I very much liked the personal attention I got from **** though, emails were always answered immediately, and he phoned several times to go over details, and to make sure he understood exactly what we wanted.
A good broker can really guide you through the process. I think also, as mentioned by a pp, that the size of the contract really dictates how negotiable the contract is. A small contract has very little room for movement, and you can see that some of the really big contracts listed on resell sites are often less then the going rate. When you inquire about them, the broker will tell you, yes the seller will accept the price, but Disney probably wont!
HTH
Edited to add: I just looked on the Timeshare Store listing, and there is a stripped BWV contract for 300 pts listed for 65/ per point. I mean, honestly, does that even have a hope in heck to pass rofr? I think not!