I am very interested in this - for me
Currently I am eating Paleo & Low Carb. Paleo because it is a decision I made for myself a couple of years ago & Low Carb - for weight loss

(EXCELLENT for that - so "easy")
My question, does this book follow or mesh well with both of these eating styles? I have purchased books before & been very disappointed as they liberally include artificial sweeteners (I choose not to use ANY type), or insist that I must eat fruit (then I don't lose weight

). One had a mandatory white potato every day, etc., etc., etc.
Just wondering if this book would benefit me.

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Wow, there are really some crap paleo books out there! The Whole30 is about eating really good and cleaning out your diet - NO added sugar, even "natural" ones like honey and definitely no artificial sweetener! You're allowed to use a little 100% fruit juice as an ingredient if you want to, but I didn't for mine. They recommend avoiding white potatoes and judicious use of fruit based on your sugar habits - and stress that you can get all the same nutrients from veggies as you can from fruit. The focus is on eating really, healthy food in the form of meat/fish, veggies, and healthy fats, and they also go in to interesting detail on why other foods are cut out. You are allowed to eat carbs on the form of squash, sweet potato, etc which I pretty much only do with my post workout meal ( I train intensively with Crossfit) but are not mandatory.
I had to cut out fruit to keep losing weight and get my blood sugar under control - my family was drilling me about how fruit is "natural" and okay over the holiday. Not for me! Sugar is sugar is sugar to my body. I hope this helps - I would seriously recommend the book for anybody looking to educate themselves on a clean paleo diet