I don't know why Chase does it, but they do. We have had 1 for many years, under DH ss#. 2 months ago we got in the mail the $200 reward dollars offer so I applied under my name (it came addressed to The B Family) and was approved, for a lesser limit but no annual fee and got the $200 rewards. Last month got another $200 offer addressed the same way, so I applied for another one under DH name and it came yesterday, he activated it and she said the $200 would be there after first purchase. I think it is absolutely ridiculous that they do this, but if they want to keep sending me those offers, approving me, and giving me $200, I will keep applying too. If I was going to be applying for a mortgage or car loan soon, I would think twice about it. But we aren't and can definitely use those Disney Dollars next month!