I didn't get codes the first couple of trips to WDW. I let a
travel agent sell me all the bells and whistles and paid a ton while staying at the GF.
The first discount that I recall, was the Jolly Holiday package, which was for the Christmas season. You got a very good room discount, that included the dinner and show at the CR. The total package was much lower, than the room at rack rate. I don't have the records that far back, but I would say that was about 1994.
These discounts are all for winter stays.
I can't rember whether I found about room discounts through a mailing or a CM at CRO. I'll be honest, I'm not sure what my source of finding out about discount rooms were. I know before the DIS and Mousesavers, I was on the phone often asking about room discounts. If I remember correctly, the CRO people were alot more cooperative then, if you asked about codes. This is a fact, during our last 25 WDW visits we got room discounts all but one visit.
That one time, was a couple of years ago, when we went to see Live With Regis and Kelly at WDW. We paid for the package, but since we had AP's, they deducted park admission from the package cost.
We started going to WDW, multiple times per year, because of the room discounts and finding out about AP's. I would guess we got our first AP about 1994 or 95 and then found out the AP room rates through mailings. Sorry that my memory isn't that good about the details, but I have gotten very good room discounts as mentioned above. Maybe, I'm a good shopper.
I know a few people that have gone to WDW several times, over the years and didn't know about room code discounts, until I told them and I'm not sure if they believed me. You can't imagine the guest I have talked to, at WDW, that have always paid rack room rate and have visited WDW often. A person either has to be lucky to find out about room discounts or work at it.