- Joined
- Dec 11, 2006
According to Disney 50% of their direct sales are first time buyers and it's safe to say that most are impulse buyers who really don't know what they are buying or anything about resale. Many are on a dream vacation at Disney and DVD marketing kicks in and they end up buying before they go home.
Disney has a certain tipping point and If Disney feels that resales are hurting direct sales I am sure that they will take additional steps to push buyers to direct.
Bill
Disney has a certain tipping point and If Disney feels that resales are hurting direct sales I am sure that they will take additional steps to push buyers to direct.
Bill