Personally, I think a character LUNCH is long overdue! There are SO many breakfasts. Believe me, I like a character breakfast, in the park, before the doors open, as much as anyone else, but I don't do that every day.
I think this gives people a nice option. Hit the park and then have a sitdown meal for lunch to break up your day. Like I said, there aren't that many sitdown places in the whole of WDW that is also a character meal. This fills a gap that really needed to be filled.
I know we'll be there in Dec!