Today, we arrived at 10:15, and there was no line. I was shocked! Aha...they were seating peple. And we got put in a theater that was about 1/3 full when we arrived. And no barking employees telling us where to sit. Hmmm...and when the movie started, the theater was only about 3/4 full.
I think they realized that the way they did it before was uncomfortable for people. I guess they figured 10 theaters 75% full would be better than 7 theaters 100% full. It was much nicer. And I think that they realized making us stand outside in line for 2 hours would mean we couldn't buy popcorn, soda, etc.

Since we were all seated for so long, I noticed that almost everyone had time to go load up on refreshments (smart on their part!)
I won't give away the movie