I do wish them all the best, as you say for the Scots it has to be a good move, and any extra flights can only keep the consumer happy, though as more flights use Sanford, it will be intersting how that small airport copes.
I do however, question a daily service, as I do not feel there is enough trade south of the border for a daily service and there is very little customer input from south of the border when you have Manchester servicing that customer base.
It would be interesting to know how many Scots travel down to Gatwick & manchester for the Orlando flights as this has to be their customer base. I would imagine that would be weekend flights in the main as well.
Would I travel up from the Midlands for these flights? no.
I have always found Virgin food to be OK, as I have said in another thread, they lose on this point to BA and do need to get their act together on this, the change of catering firms has not made this better actually worse in many peoples eyes. But if I am travelling for eight hours on a flight, I would want a hot food choice rather than a "and salad" overpriced sandwich to sustain me, but thats down to the individual and I am covered by scheduled airlines facilities.