Overall thoughts on performance of the land: What is working, what isn't?
What is working:
-I love the feeling of being in another world. I've spent two days there so far and I at times I had to remind myself that the rest of DHS really was just a few hundred feet away from me. I felt like I was really somewhere else, and it seemed strange to think that I'd gotten there by walking past an ice cream shop inside a giant dinosaur and past the Muppets theater. The area is gorgeous - it could be a giant film set and nothing would seem out of place. All the details are amazing.
-I really like the Millenium Falcon ride. Yes, it has similarities to some other rides - Star Tours, Mission Space, etc. - but I think it takes the best parts from each of them and makes an idealized version. MFSR doesn't mess up my stomach the way Star Tours does, and while I wish it was a bit more clear for the engineers how to do their tasks and what impact they have, it is a good solid ride. Not every ride needs to be the most extreme, top of the line attraction - it's important to have some nice, middle of the road stuff, too (contrast with Universal, where nearly every ride is such high intensity that I can only do two or three in a day before my stomach stops me from doing anything else all day). Also, I think the pre-show is perfect for it - it's not too long or involved, but it gets you interested in the plot and I think Hondo's character is immediately clear. I had no idea that he even existed outside of the parks until reading about him here after visiting - when I had already purchased the Funko Pop of him in one of the (off-Batuu) shops because I liked him so much. He's a space pirate with a sense of humor - I like him a lot!
What isn't working:
- Navigation is tough. Even with both a paper map and my phone, I kept getting turned around while playing with the Datapad. There's very little signage in English, and even when I think I'm in the right place, it's hard to tell what entrance leads to what. On my first visit, I walked straight past the line for Dok Ondar's and never went in because I thought it was the Droid building - I couldn't remember off the top of my head which shop was which and there wasn't any way for me to tell without asking.
-Things to do are limited. I enjoyed seeing Vi escaping the Stormtroopers and chatting with Rey, and I had a great interacting when I accidentally ran into Kylo Ren while I was wearing a shirt with a great big Rebel Alliance logo on it, there needs to be some *scheduled* entertainment as well. A couple stage shows like they have in both Harry Potter lands at Universal would go a long way - alternate between a music group, like the Cantina band, and an acrobat / stunt show, both of which would easily make sense in-universe, and (once the 2nd ride is open) I could see myself spending a whole day just in Batuu, the same way I do in the HP areas at Universal.
Who is the audience for this land? How might reality differ from what Disney was expecting?
I don't know for sure who their ideal guest was when they first planned things out, but I feel like I'm a perfect match for the land. I'm a fan of all the movies, but I'm not as obsessive with them as I am with the Harry Potter books. The prequels were coming out as I was in middle school and I've always loved them. I also really love Force Awakens and Solo: A Star Wars Story! To me, the original trilogy is just part of the series as a whole, not the be-all-end-all, the way it is for some. I got to dress up for Star Wars Weekend when they had that and loved it! I dressed as a Jedi version of Princess Merida (pics below just for fun). I'm also a big fan of architecture and theater set design, so I'm perfectly happy just wandering around and looking at the land for quite a long time, soaking in all the great details. (The tiny toy shop is probably my favorite - it's just so cute!) Then again, I'm also a solo, local AP holder, so I'm sure I'm not the ultimate target audience, as Disney wants lots of people who will spend lots of money on resorts and other things in addition to the land. But whether it was meant for me or not, I really like it, and I expect to fully love it once the second ride is open.
Immersion: Is it something guests want? Is there too much/too little? Thoughts on the removal of the Star Wars names for the food?
I think the concept is great fun, and I think immersive lands are definitely a great addition to both Disney and Universal! I'm also a big fan of Renaissance Festivals, which I've seen people compare the land to in terms of the immersion here, and I think that's an apt comparison. I loved the photographers freaking out over my shoulder banshee from Pandora the one day because it was an "alien" they'd never seen before. I love the concept that all of the CMs have a backstory. But then at the same time, some of it is causing confusion - I already mentioned that navigation is difficult because they don't want to use English signage. Similarly, I feel like the CMs expect the guests to be in character as well, which can cause some issues - for example, on my first visit I asked a CM if a certain line was for photos and he responded that it was for "holodiscs" (I think, although it could have been another term) in a tone of voice that made it sound like they were different things, and it wasn't until I looked confused that he confirmed that I was in the right place. The answer I got was basically "What's a photo? This is the location for holodiscs." Instead, something like "Yes, you're in the right place. We call them holodiscs here!" would have still gotten me to the same place and made the same point, but it doesn't make me "wrong" for having used the English term. That's a bit of a subtle difference, and will probably get better over time, but it shows how it is a pretty narrow line to walk between the right amount of immersion and too much. Similarly, I think the food names should stay with the original, as long as each listing of them has a description of the item right below and as long as if I say I want the "pork roast" or whatever, I still get it without them acting like they don't know what I'm talking about.