Free Dining has been a brilliant plan on the part of Disney to fill the crowds during what was previously their slowest season, and hurrican season to boot. And then having the bounceback for free food while the free diners are there in the parks, on their Disney high, well I would call that sure marketing genius. We were there for Free Dining last year, and yes we did have fun, but we went for low crowds and there was definetly NOT low crowds during the week of Sept. 14 - 22. Now, don't get me wrong, we love Disney and for us it is the happiest place on earth, but disney will always do what is best for their bottom line and free dining has been very, very good for Disney's bottom line. I don't see free dining ending anytime in the near future.