Robo
1971 Castle in the Hub: Your lights are on!
- Joined
- Nov 18, 2001
- Messages
- 106,997
Marketing and PR need their research and testing as much as the tech teams do. Unfortunately, most of this data is relatively useless due to the fact that the FP system remains in place while these testers are using the FP+....
Of course, I do tend to look down my nose at marketing and PR, so I may be slightly biased.
Another staggeringly difficult aspect of "market research" is to not skew the results by using improperly worded questions.
There's a great book on the production of motion pictures which gets it's title from the question that a very high-up film producer used to ask of those who had seen his new film:
"Tell Me How You Love the Picture"
Great marketing research, eh?