"Fair" isn't the issue. Each and every hour of the day would be "fair" as long as the system goes live for every person in the world at the same time. 2:00 a.m. would be "fair" as would 6:00 a.m., as would 8:00 a.m.. We can sit around and play the "some people work the third shift", "some people don't have computers at home", "some people don't have computers at work" game all we want. The bottom line is that having people do this at midnight is just plain stupid. The vast majority of WDW guests come from the eastern and central time zones. Yet the FP booking window favors people in the Pacific Time Zone and in Rome. How does that make any sense?