Dynamic Ticket Prices - What we thinking?

[AstroBlasters]

They are doing it to charge more. So, bad for us.

 

[SL6827]

They are doing it to charge more. So, bad for us.

Of course. That's why every company doing such does it.

 

[The Jackal]

Of course. That's why every company doing such does it.

The only surge pricing I have heard of is for transportation. Airlines, buses, Ride share, train etc….

 

[greeneyedchick]

The only surge pricing I have heard of is for transportation. Airlines, buses, Ride share, train etc….

Ticketmaster does surge pricing too

 

[HyperspaceMountainPilot]

Basically dynamic pricing is associated with all the things you hate to book most— if you don’t like being ripped off, dynamic pricing adds extra stress and effort to purchasing decisions.

I see it as just another way Disney is putting short term margins over long-term loyalty.

 

[Willow Ufgood]

I'll need to purchase 14 4 day tickets for June. With all this talk of dynamic pricing, would you purchase them now, or wait to see what happens. I know there have been special priced tickets in the past, but last years did not include Magic Kingdom and that's a priority.

According to the article I read, they don't expect to roll it out in 2026 so you're probably safe in waiting. They're already doing it in DLP so the technology is already tried on a small scale. But knowing Disney's IT to be what it is, this sounds like a giant cluster in the making for WDW.

 

[Duckbug.Ducktales]

From what I've read, it seems like it'll just make the peak weeks more expensive. They already do a kind of dynamic pricing domestically anyway. This is what I'm getting from Tom Bricker's post: https://www.disneytouristblog.com/dynamic-pricing-planned-for-disney-world-disneyland/

 

[Sandisw]

The only surge pricing I have heard of is for transportation. Airlines, buses, Ride share, train etc….

Universal uses it for everything. So do many travel suppliers.

I have see a package deal at Universal go up within 24 hours and then back down months later.

It’s the same with cruises, with some doing it often than others. DCL tends to go up and very rarely comes back down until they put it on sale toward the end, if that ship isn’t as selling as well as others.

 

[cruisehopeful]

I think when it rolls out, it'll just become normal. It seems like no matter what Disney does with prices, the demand just gets higher and higher. People who enjoy getting stressed out are going to stress about the price when they go. People like me are going to buy a ticket and then not think about it again. Will I be bummed if someone says they got the same ticket for $100/less? Yes. However, if I buy a ticket, I'm 100% fine with it at the time of my purchase. There are other uses for my brain after I make a purchase.

 

[BeachClub2014]

Dynamic pricing has become the new norm in much of what we do and buy. Amazon, Walmart, Target, Uber, Airbnb, and others already use it. It's inevitable that Disney is going to more fully embrace this new reality.