Obviously they are simply trying to widen their appeal. Some girls are NOT into Star Wars and Pirates of the Carribbean etc. so should they just write them off? Of course not.....they are doing what any smart company does. It's not as if they are abandoning the other sets. Girls who like to play with police cars and ninjas will continue to do so and those who don't? Well now they will have an alternative.
Let's face it, girls do tend to be wired differently. There's nothing wrong with embracing it![]()

I saw the sets in Target last night, they are really cute and perfect for girls who want girly toys. If you have a girl who just wants to play with the regular Legos, you still have those options. Now girls who wouldn't look twice at those other sets have their own options. Makes perfect sense to me.