Have occasionally gotten surveys from Disney as well as other companies in the past. I always thought it would make more sense to those replying if they would actually include you in the summary of the survey 'results'. That never seems to happen with ANY survey I have ever taken. Am more likely to participate in future surveys if they would let me know how the information will be used.
Many surveys seem poorly constructed by someone who has no survey experience. At times it seems like some companies are simply looking for data that supports an opinion they already have about a future product/service. The survey questions are slanted in such a way as to merely be validation of something they already plan to do.