Years ago, my first job out of x-ray school was at a very large, for-profit hospital. One day, through the grapevine, we discovered that we as x-ray techs were being paid less, in some cases significantly less, than competing hospitals in the area. When we brought this to our Director's attention his response was this, "We will never pay the most in the area, because we don't have to." Management's reasoning was that because they were the largest and employed the most people, they didn't need to offer more because there is always someone who needed a job, and was willing to work for what they were willing to pay. I see the same principle here at WDW. Yes, Universal is on their heels with growing attendance numbers and glowing reviews of guest experience, but comparing the two is really apples and oranges. Universal is competition, but they'll never be Disney World. And WDW execs know it. Why should they bother to compete, ride and experience wise? They have no reason to. Every member of the Dis could suddenly throw their hands up in the air and say, "I quit this $%$^$!", and they wouldn't bat an eyelash, and would probably still gain record attendance numbers. Disney doesn't have to offer more, and can continue to offer less, for more money, because they will always be the biggest dog in the yard. It's true, and it doesn't bode well for the repeat guest.