At least for my family, I can't justify paying for the ad tier cause of things like the Roku, Pluto TV and
YouTube that are free with ads. If they raise the price on premium much more we will probably just unsubscribe to all of them.
For me it depends on what the product is....
Hulu where I am mostly watching network series that were designed to air with commercials sure, the ad tier is fine with me.
Watching a Marvel movie and having to be interrupted with ads, I'll pay a little more to avoid that...
For us right now our services include:
Peacock (with ads) student rate 2.99
Hulu (with ads) student rate 1.99
Paramount+ No Ads (
Walmart+ deal) FREE
HBO Max No Ads (included with AT&T Fiber) FREE*
Also, American Express reimburses me for the Peacock and Hulu rates...
So, sometimes we will do Peacock without ads - you pay an extra $5-6.... We watch very little tv, don't have a lot of time, so that is worth it.
On the other hand, Hulu without ads goes from $1.99 up to something like $18.99... doesn't seem worth it to me... so we endure the ads, which don't matter too much...
And as far as pivoting, we are at the point where we cannot ever imagine going back to a cable subscription... Not even a Hulu Live sort of thing....