Okay, so I'm a senior public relations manager. I managed a PR campaign for a life sciences company that makes a particular type of cancer treatment. The campaign ran between 2007 and 2009; we got a ton of coverage for this treatment, including a national broadcast spot on CBS.
A well-respected trade publication runs an annual competition where PR pros can submit their campaigns for possible industry-wide recognition. Since we'd done so well with our campaign, we went ahead and submitted the one that I'd managed. I work for a boutique agency (meaning we're small and specialized) and this campaign is kind of one of our "crown jewels". We knew competition would be stiff but we were really hoping we might have a shot at it, since the results of our campaign were SO strong.
Well, they just sent emails to everyone who entered...and we didn't win. Honestly, I knew it was an uphill battle based on who some of the previous entrants are (very large, well-known PR firms) but I was really, REALLY hoping we'd still make it. I didn't realize how much I was hoping for this until getting the "it was a tough decision but..." form letter tonight.
I'm so sad that we didn't get the award. My boss is just about the sweetest woman on earth and I doubt she's going to be anything other than sympathetic and consoling. I still can't help but feel like I let her down somehow, though. I mean, c'mon - we took an obscure product and got it on national consumer TV on the number-one daytime network, along with tons of magazine hits, radio broadcasts, and online placements. I know the work was quality but geez...I feel awful that we A) didn't get the award and B) spent a not insignificant amount on the entry fee for the competition.
I forwarded my boss the form letter tonight and told her that I was really sad about not winning. Like I said, she'll be nothing but gracious about it but somehow, I think that'll make me feel worse. I think I could truly use a couple of days at WDW.