Bangerang, great post
And as for economics here in the US, ethics doesn't make money or keep a company alive. Profit making business tatics is what makes money right now, and unfortunatly at the expense of others.
Possibly the most depressing thing I've read in a while. Probably the main reason for the decline of the American manufacturing industry and the whole banking/real estate debacle is this enabling and appologist mantra of "greed is good" . I beg to differ. Ethics, long term investment in the emotional well being of one's core customers and remaining true to your companies brand ( by that I don't mean keeping the same logo, I mean to the core values that made your brand a success) are what will keep a company successful in the long term. Too much of the American corporate entity has bought into this belief of make a quick buck and move on to the next scheme before the (mug) punters work out who did it.
Some people still don't get an asset doesn't have to be purchased as an investment in order to have a residual value. From an oil painting that has it's letter of providence/authentication destroyed to an antique tin toy truck whose original packaging gets thrown away as trash, loses $ value , but it still performs it's "function" . Put on top of an already fragile resale market this will have an affect on the residual value of every members asset. You may not plan or need to sell it now, but that may necessary in the future. For yourself that may not bother you, but your kids who inherit, may desperately need to realize that value at some time and their inheritance has been diminished.
Anyone tried to guess the total loss of value to the membership? I'd guess $8-10 per point , but I'll do it on just $1 per point and each of you can decide what that means with your numbers.
Average membership is about 200 points. so $200 for each $1 drop
160,000 member families X $200 = $32,000,000 THIRTY TWO MILLION DOLLARS PER $1 drop
IMHO this is somewhere between $200-300,000,000
TWO -THREE HUNDRED MILLION DOLLARS. I think that sort of number may tempt a lawyer to take a tilt at the windmill that is Disney. But is there due cause, other timeshare companies have done similar, been sued and not lost. I think Disney's unique ROFR might turn out to be an Achiles heel. DVD has a monopoly on resales, members have to offer them to Disney first. If Disney, reduces the value of something it holds a legal monopoly to buy, exercises that ROFR then repackages ( at no cost) in order to resell at an "inflated" price , I think they might have a problem.
It seems a mighty big risk to take , is the reward worth it?
Will this action have the required effect?
The majority of people who buy DVC do so to use it solely at DVC resorts, it's a nice comfort blankie to have the other uses, but mostly the "value" is in DVC usage. If resales are a challenge at $70 per point, how much more of a challenge will they be at $50-60 ?? I don't see this helping direct sales, as the world becomes more and more internet driven ,the "knowledge" is going to get out. Some direct buyers may become nervous because of the drop in residual value, some will decide the increasingly lower resale price makes that a better option.
Comes back to
It seems a mighty big risk to take , is the reward worth it? Some have speculated that this might be a direct tactic to lower the resale price in order to buy, repackage and resell. The counter was there isn't enough money in it. Not sure I agree, but I'll concede reselling 2042 memberships ( $90-100) certainly limits the profitability, however were DVD to repackage them as 2060-2065 and resell them at $ 130+ I would say financially that's tempting. The cost of building+land purchase must exceed $50 per point. So I'd come back to , if we ( as a society) really believe
And as for economics here in the US, ethics doesn't make money or keep a company alive. Profit making business tatics is what makes money right now, and unfortunatly at the expense of others.
Then that would be a perfectly acceptable business tactic and congratulations to the board at DVC for making the shareholders happy + money at our ( and our children's ) expense. It seems a lot of DVD's recent decisions have been based on the "make a quick buck" , this certainly would create a lot of revenue quickly. No need to build out another resort, just sell BCV,VWL +BWV extensions and points purchased cheap as 2042 resales repackaged as 50 year memberships. Actually that could tie in nicely if the alleged plans of an extension at VWL were to realize. DVD could sell repacked 2042 points as 2060-65 for the full price $130+ and no one would know the difference.