Crusader:
So who are the guests we're talking about?
I guess it comes down to where you draw the line. I really think that it has to be drawn somewhere. Dont you? I mean Disney is NOT a communistic endeavor. They have to maintain at least a modicum of a profit, if for no other reason than to stay solvent. With that in mind, the only question remaining is how far can the standards be stretched while still maintaining a Disney EXPERIENCE?
It is indeed sad that our society is built on the concept of money. It takes bucks to build things and it takes bucks to see or experience those things. Not everyone in the world has the means to do it all, all the time. Heck, there are some that cannot even make it down to Florida in the first place, never mind our esoteric talk about the value of the All-Stars!! Even that is pie-in-the-sky for some. And to others a three week stay at a Floridian suite comes out of their pocket change. Being exclusionary is NOT under discussion. The minute we stipulate that Disney MUST charge something, we begin to exclude.
Now. Once we agree to that, the only question that remains is where we draw the line. I contend that economics (of the public) has very, very little to do with that decision. A passing glance at most, just to be sure you are not being overly elitist. I also maintain that market share, revenues and potential profits has very little to do with the question at hand. Again, only a quick look to insure some degree of profitability. Therefore, the only remaining and highly relevant question is one of quality, concept and Disney standards (or philosophy, if you prefer).
They're what my family from 1970 would be today.
Im sorry for you. But, hey! I was in the same boat! We spent my formative years in Disney frequenting Fort Wilderness. But it turns out that it wasnt so out of reach as you might have thought. You linked a site to a 1972 index. I cant make heads or tails of it (but to tell the truth I really didnt study it much. I have a day off today and I really dont want to think much.)
But I do know that I was surprised at the time that I was able to easily afford a four night stay at the poly in their Lagoon View room (the most expensive at the time) for my honeymoon! This was in 1979 and the most expensive room on the entire property only cost about 70 buck a night (I believe tax was included)!! I will admit that as a young married guy, making fairly good money (even with most trades I suppose) and no other commitments other than my Trans Am (no kids, mortgage, etc.) it may have been a little easier for me than a guy with six kids and a house he could barely afford. But I dont think it was that far out of line. In other words, nothing even close to todays prices.
A little retrospective research led to the discovery that a Poly room, in 1972, cost only 32 bucks a night! (Now Im not sure what category that fell under, so theres probably a five buck swing either way.) But that doesnt seem all that outrageous, does it?
This is the group we are considering dropping off on I-4 under our proposed resort design because they aren't going to pay the minimum rates we're charging - which won't be able to be offered below $125.00/night according to my visual.
Youre still too worried about COST!! And youre still thinking in terms of demographics. They have very little place in this discussion. Cursory at best!! If this type of thinking was carried out to the next level you could actually argue that a scaled down version of the MK be built, in order to capture the market that cant really afford the $50.00 + cost of a ticket!! It is a road that goes nowhere, in the Disney concept. Either the Something is built to Disney standards, and
most people will come and see it (and be able and willing to pay for it thereby making it profitable) or the Something, while still a good concept, is simply too extravagant to be Disney and therefore should NOT be built. (It is the only time that cost, market and profit is even considered within the Disney philosophy.)
What is this idea actually going to encompass? (costs/infrastructure/size vs rate recoveries)
Im afraid I dont quite understand what youre asking here. Please elaborate!
Will it have the ability to incorporate the guests who typically stay in the value resorts today?
It may not! It depends on where you put the price. I could certainly see a concept where those folks would be taken into account, but given the current thinking, I doubt it.
But even in the current set-up, what about all those people who just cant seem to make the cut for the All-Stars? My sister-in-law falls into that category. She is as big a Disney nut as there is. She would LOVE to accompany her sister Disney every year. Or at least every other year. But sadly, she cannot! She is only able to afford the trip every five to seven years, even staying in the All-Stars. What do we say to her? Now, if Disney could only drop the price by ten or fifteen bucks a night
Well, who knows
It would certainly go a long way to making the trip more affordable for her. Should Disney build a resort to capture that market as well? Say a true Motel 6, with only one Giant Icon!! Or maybe just Mickey Mouse sheets on the twin beds!
In other words, where do you draw the line on what is Disney and what is not!?