They are gambling big...but I think they'll win the gamble.
DOM theatrical for the 1st 6 months of 2021 is looking to be nonexistant.
DOM theaters, at least some will likely go bankrupt, shrinking the market.
AT&T is aware that at some point, there will be a shakeout on all these streaming plans - DOM folks will likely only pay for 2-3. Right now, HBO Max is NOT gonna be one of them without a big change - this is that.
My spouse and I will be dropping Hulu and getting HBO Max on Dec 23 (when Hulu runs out and right before WW). We've never even had HBO. So, if there are many DOM folks like us, this wins and wins big. If there isn't, it loses, but not as much as it would in a normal theatrical environment, which we'll likely never see again. So, it's worth the gamble.
PS - This now also puts me on the fence for
Disney+ - I prefer movies to shows, and I don't know if I wanna pay full price for D+ and HBO Max, when I get Netflix free by phone and Prime for shipping. So, I'm one of those folks who just won't keep piling on streaming

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