For me, it has been worth it. I don't sail until May 5th but I have a 3 and 5 year old and we already live in EST. Concierge was able to change me to the 5 PM show with the 6 PM seating even though it was showing up as being wait listed. The dinners on the cruise is a big deal to us and eating at 8:30 would not work with kids our age...so we were going to have to do buffet. All of my money for concierge has already been well spent in getting this main seating time. Seriously...I would have paid for this and get nothing else in return. Family dinners on the cruise are very important to us. But it probably isn't everyone's priority. Not to mention boarding 4,000 guests...we'll get to move to the front of the queue...yes, I'll take that too!