Sounds like it means scoring some sort of difficult to find Bourbon. Kind of like trying to find Furbies or Cabbage Patch Kids during their heydays. This says something about it. It's mostly talking about limited edition releases and how to gain an edge on getting them.
Don’t be the schmuck who struts into a liquor store in the middle of July asking for a bottle of Van Winkle 20-year-old. Unless you know exactly when your favorite limited-edition bourbon begins its long journey from distillery to liquor store, then you stand little chance of procuring any. Breaking Bourbon keeps an up-to-the-minute release calendar that tells you what’s coming out and when. Read it. Memorize it. Check it weekly for updates. Likewise, whiskey blog Bourbonr runs a Pappy countdown clock and publishes an unofficial Pappy release map, which zeros in on when bottles arrive in specific states.
Generally speaking, a lot of the big allocated bourbon releases happen in the fall. That doesn’t mean you can snooze for the rest of the year. The key to good whiskey hunting, says Moskal, is to start early.