Well I put on my “lets think like a Disney executive hat”. First I would be surprised it they would throw BLT point prices out of line with the rest of the WDW DVC prices. With the softening market raising AKV and the other inventory WDW DVC properties to $120/pt just from a marketing perspective will not fly. Also any portion of the BLT tower, which was converted to convention use, would have to be removed from the forward earnings projections since that income would come over time instead of the next 2 years (not going to happen when Disney is trying to maintain earnings. So what do they do?
The easy answer is to dramatically change the point charts. Bring the non-view rooms up to about 20% more points than the non-monorail resorts. Dramatically raise the castle view and concierge rooms (assuming they will exist) and the premier season points and possibly add some times to the premier season (Thanks Giving, Presidents day 4th of July etc. Also increase weekday rates to 75% of weekend rates instead of 50%.
What does this do for Disney? Allows them to temporarily set aside 25% of the tower for conventions (until the second DVC/convention tower is built) while still selling 25% more points for only 75% as much space. All problems solved and they can offset some to the loss in profits from other portions of the Disney operation by the additional income.
So do I get an executive bonus?
Will current and prospective DVC members be unhappy, yes (but some less than a $120+ price point)? Will they still buy and stay at BLT I would certainly think so, with its location.
All DVC has to do is to amend the
point chart and recalculate the maintenance fee estimate and amend that also. Ok lets see that should cost them about 10k and for that they have a happy convention section and 50 million more in profits plus the extra convention income.
Sorry for the bad news but with something this obvious I am guessing at least a good part of it is coming.
bookwormde