I'll bet a good amount of money that I am pastier than you are. I tried the Jergens and Clairols, etc. My biggest problem with them (esp. Jergens): You SMELL like fake tanner.
I purchased a bottle of 24/7 Gradual Tanning Shimmer cream at Bath and Body Works a week ago. Today is my day for the overall results.
TADAH! They're fabulous! It's super natural looking and although gradual, I starting seeing tan in about three days. And, becuase there's a perfume (mild and there's 4 you can choose from), you don't smell like fake tanner. I was so excited when a female friend said today, "Mmmm... you smell good!"
If you use any of these gradual lotions, be sure to put another lotion on your knees, elbows, wrists, ankles, tops of your feet (especially around the toenails) and hands before applying it. This will help keep the cream from being readily absorbed in those areas, thus eliminating the fake tanner give away signs. Just take any LiveSTRONG bracelets you have on off, too. I realized wearing it into the shower (so it was wet), putting the tanner on, and then putting the wet band back on made a really hot white streak where it sits. Fabulous.
Lastly, if you get an airbrush tan professionally applied, take a few steps to make it last as long as possible. Before you go in, take a nice warm shower as it softens your skin and it's most absorbant after you shower. Be sure to shave your legs and pits and to exfoliate everywhere (a loofah will work). Your skin takes to the tanner better that way. Becuase the tanner sits only on top of your skin, the best way to maximize the time it's on is to shave only when you need to and not use a loofah or any type of exfoliating body wash. Both these actions help to speed up your skin shedding, thereby shedding the tan. When you dry off, pat yourself dry instead of running the towel over your body.
HTH! For someone who refuses to tan in tanning booths and is ghostly white in August without help, I've tried it all- good and bad. If I can save anyone from the bad, I will! Right now, I'm nice and bronzed... the B&BW is my new solution!
xoxo