I too am having a hard time with the vagueness of the benefits. It says reward dollars may be redeemed for "most Disney merchandise, park tickets, hotel nights, food and more . . ." I'm curious as to the most part - does it only refer to merchandise and not tickets, hotel, or food? It also says "Disney Dream Reward DollarsSM will have to be transferred to a designated card or certificate before they can be redeemed" - again, what does that mean?
We currently have an airline credit card that we get miles on and can earn miles faster with certain vendors - including the Disney.com! It is also linked to more programs - i.e. we can get miles from Marriott instead of points. So, depending on how expensive the ticket would be we "earn" minimum 1 dollar for every 100 spent and maybe more! I may have to think about this disney card - I wish it was linked to more programs so that there was greater earning power.