Not on the same scale as a SUV but DH is currently in the dog house over advertising for his business. His business is mostly word of mouth, newspaper ads, phone book....he's a handyman. Some radio ad guy finds him in the super pages and tries to talk him into radio ads during a sporting event....
..hubby being trained as well as he is of course asked me first and I said 'NO' very clearly and explained why radio advertising would not work for him..it just didn't make sense for his business and to only broadcast during a sporting event means only men were listening and 75% of the time it's the wife calling for help and half the time when the husband is calling you can hear the wife in the background telling him what to say...besides in his line of work people like the cards and the paper ads to refer back to...no need for a pen and paper at the exact right moment......radio isn't something they can hold in their hands and stick to the fridge.
Well the need to hear his name on the radio won(his ego is his worst enemy I swear) and he agreed to 6 broadcasts for $400...ughhhh August was a horrendous month as it was..I didn't need a $400 bill on top of his other advertising costs ...2 broadcasts down so far and not one call at least he only agreed to a half schedule and didn't sign up for the $800 package.