Yes, they milked it. It got bad when Trista started showing up on interview shows like on VH1,
What happened to the 90's? 
So yes, she wants to be on TV, but, I mean her motivation to get married to Ryan was different.
Well, they get a free wedding out of this, so no debt there.

This will probably the biggest wedding
The Bachelor ever puts together, and biggest in TV history. With their track record of people staying together, they need all the publicity they can get. If they make it that far, this will be bigger than when Charles & Diana married.