I've had it also since day and just started using it.
That's because i was using citibank's Upromise card. That also gives you just 1% but it is in the form of cash. It goes into an account where you can either open college saving plans or request the money and they will send it to you.
Although i don't think there is a limit on what you can earn in the account by shooping through upromise or registering credit cards with them there is a limit that you can earm from the Citibank upromise card. Since i just hit the $300 a year limit now i'll use the disney visa.
At least with upromise i can get that 1% in the form of cash and not have to spend it on DIsney.
FYI... since i registered my disney visa with my upromise account, if i shop at
disneystore online (through the upromise site) i get the disney visa's skimpy 1% but also get 4% from disney sent to my upromise account. Other stores are different percentages.
Like others this is mostly regular spending. Food, phone bill, cell phone, satellite, car insurance and stuff.
I really thought this card would have been so much better than it is.