It may not seem like much of a deal to many of us since we all know the ins and outs of every Disney pricing possibility, but to the average Disney visitor, it may seem like a good deal.
To put that in perspective... Everyone that wants to go to Disney (Disney addict or not), knows that a trip to Disney is not cheap. They see the $1500 ads and this is still a substantial amount of money to some people... (Me too!)
NOW..... Disney throws a new deal into the mix that includes dates very close to the major holidays cokming up and a person can take her / his family to Walt Disney World for ALMOST a week (in their mind) for a GRAND. Actually a dollar less than a grand. I think it's pretty ingenius myself even though the discount won't save me that much. The average visitor, however, may believe it's the deal of a lifetime.
That being said.... I GUARANTEE if everyone that has already booked a room at rack (waiting for a discount) chose to NOT book their room already and Disney was sitting at a 10 or 20% occupancy expectation for the next three months, Disney would have one HECK of a deal starting Thursday that would be a blockbuster. (It probably would have started a long time ago!) This is a whole different subject, but I will never understand why people book a room months and months in advance and then complain because there are no discounts or very small ones. It's because 80% or more of the rooms are ALREADY BOOKED.
Doesn't take a genius.... Supply and demand. Are people really that worried that they are NOT going to get a room at Disney if they don't book at rack rate months in advance? Other than three or four major holiday weeks a year, we could find availability within 4 weeks of arrival in almost every resort in many of the room type categories (WL standard rooms excluded).
Think about the 7/4 deal in 2003.... Attendance was still low after 9/11 and the economy was not doing too well.
Then in 2004, the deal went to a 7/5 because attendance was projected higher than 2004 and the economy was continuing to do better.
2005 has arrived and the only significant deal for the year was the
free Dining plan to offset the low atttendance expectation during prime hurricane season.
Disney is no dummy. WE are because we all book our rooms so early.
OK. I'm getting off my soapbox now.
Anyway... The discount will be smaller than in years past. I'll take what they offer and will be happy with it. Like lollipop mom said, $135 will buy a lot of mickey bars!
Mav