We've used Tiffany Towncar limo's for many years now. http://www.tiffanytowncars.com/ We're using them again this July for our trip. Their always on time and very cordial. Cost was $220 + 20% tip as of a few weeks ago. The limos have always been very clean and the video/audio always great. Their has been soft drinks also available for us.
There are many transportation companies that specialize in service to Disney.
The best bet is to do a search of the boards on limo's / town car / car hire.
You will get opinions both good and bad and then have the info to make an informed decision. FL tours is a board sponsor, many have had good luck with them, but it seems lately they have had some problems. The same goes for Tiffany, Murray Hill, etc.
Do you need a grocery stop? Are you looking for that "special treatment" If so, then a car service makes sense and is a good value, if not, then why not use ME. After all, it's free!
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