Any Lilly Pulitzer fans get successful at Target yesterday?

[lizabu]

I'm a fan and love the bright colors so I had to give it a shot. It was my first experience at an event such as this. It was a little overwhelming but I managed to snag five pieces. The Target I was at was out of Lilly within 5 minutes or so. I saw today on GMA a dress I opted to put back was selling on eBay for $100. I told DH maybe I should've bought more to sell the extras but in the end I'm happy I just bought what I need because I'm not an experienced eBay seller anyways. Did you go? Find what you were hoping for?

 

[JanaDee]

I'm not a Lily fan, so wasn't invested at all in the launch, but since I follow Target on Facebook, I saw all the outrage at everything being sold out online before it went live and all the problems with the website.

Ouch. Not a good day for Target.

 

[FlightlessDuck]

1. I have no idea who Lilly Pulitzer is.

2. Why was this an event? Some designer has some stuff you can buy at Target. Why was there hooplah and limited availability? What's the point of that?

 

[Kbee]

She is a designer and has some cute stuff but like all designer stuff its just overpriced stuff that you are paying for a name. So Target cashes in on that, because the stuff made for Target is most likely not the same quality as her regular stuff is. Although I can't imagine why a pair of workout pants would be worth $98 unless they actually toned you themselves.
People go crazy because they can get a designer's name on the cheap.
Target did this a few years ago with someone else, and same thing, stuff sold out pretty fast. Its marketing genius!

 

[sunshinehighway]

I was up trying the website but had no luck. I went to two local Targets. People were just grabbing anything they could. I got one dress. It wasn't my size but I figured my mom would like it. I got a romper for my neice.
I was going to head to the housewares but people were running to the back of the store. I didn't think it was worth it.
The second target I went to was cleaned out. An employee said people had been outside for hours before store opening. She said people were following each other around hoping people would put stuff down. Others had just grabbed anything and were trying to trade with each other.
I saw one woman with a cart full of clothes. She was calling people to ask if they wanted the stuff she had. People were standing around waiting to see what she didn't want.

 

[aprilchem]

Lily Pulitzer is more of a college-aged person thing where I live, but it's no longer popular here. Most of my students like Vineyard Vines - the only Lily Pulitzer items I've seen them with lately are planners, which are still pretty popular. In my experience, though, when Target pairs with these designers the quality really goes down a lot. We saw that with the Paul Frank items they carried a few years ago.

 

[Magic Band Defender]

The website was a mess for hours. And my local store sold out in under 5 minutes. It's as dangerous as Black Friday, perhaps more so. It's really only a win for e-bay resellers. If Target wants to continue with these collaborations without the backlash, they need to (IMO): make the in-store launch more organized, make sure their website can handle the volume, institute max item limits, and increase the production numbers. I don't expect the items to be available for a month or even a week, but 15 minutes would be a plus. They've been doing this long enough they should know better by now.

 

[MrsDuck]

I wanted the Giraffeeey dress but everything was sold out online and in store.

 

[Ambear]

I went to target yesterday to get a new pair of sunglasses. Did she have sunglasses as part of her collection? Cause half the wall was gone. When I got to the register the cashier looked at them and wondered if they were lily pullitzer and I had no idea what she was talking about. Clearly I'm not hip hah.

 

[AllisonK]

I didn't get to my local Target until about 11:30 yesterday - all that was left on the display were two sets of lights, a carafe and some nail polish. I picked up the carafe (I figure it will look cute with flowers in it), a set of the lights (they're probably going back - I have nowhere to put them haha) and the last bottle of hot pink nail polish (it's Essie polish and so far is holding up well on my nails - it's a nice, bright springy color). I was looking forward to maybe getting a top or a shift dress, but I might as well head to my local (well, it's about an hour away on Cape Cod) Lilly store and pick out something there instead. The quality will probably be much better.

 

[lizabu]

I have some real Lilly pieces and I found the quality to be equal. For example dresses tend to be lined..etc. I agree that there is probably room for improvement in how they roll these things out. Maybe with how popular this designer was we may see other designers follow suit. I hope so anyways. I like good quality clothing with a flattering style but not every designer is accessible to the average consumer.

 

[sunshinehighway]

The website was a mess for hours. And my local store sold out in under 5 minutes. It's as dangerous as Black Friday, perhaps more so. It's really only a win for e-bay resellers. If Target wants to continue with these collaborations without the backlash, they need to (IMO): make the in-store launch more organized, make sure their website can handle the volume, institute max item limits, and increase the production numbers. I don't expect the items to be available for a month or even a week, but 15 minutes would be a plus. They've been doing this long enough they should know better by now.

I heard one big problem with the website was people were able to buy before the official launch by searching specific items, basically through backdoor links. That's why when it really went live everything was gone.
There's a lot they could have done in store to make the next collaboration less of a mess. There wasn't much merchandise to begin with. They had all the clothes together so people could just clean out the rack in one swoop. Maybe if they had things in each department a little more spread out, it wouldn't have been so easy for a few people to grab everything.
I think they had a limit of 5 of each item but what good does that do when they only had a few of each style?

The one dress I picked up is nice. Maybe not fully Lilly Pulitzer quality but definitely nice and worth the $38

 

[HM]

My daughter would have loved a couple things, but was not willing to go through the hoopla for what are essentially 'knock-offs' of the real brand. She did have a bunch of friends who tried with no luck. She said she saw that the LP logo also had the Target logo stitched next to it in pictures online.

 

[wvjules]

I don't know who this person is, or what the hoopla was about, but why do you consider them knockoffs if they are made by the same designer? A knockoff would be a fake, right? Not the actual brand.

 

[Donnainnj]

What time did it launch online? I had looked when I got the email and found a few pieces I thought would work for this year's vacation. I tried going on at midnight and it wasn't available yet. When I tried at 8:20am most of what I really wanted was gone so I just skipped it all.

 

[JanaDee]

I heard one big problem with the website was people were able to buy before the official launch by searching specific items, basically through backdoor links. That's why when it really went live everything was gone.
There's a lot they could have done in store to make the next collaboration less of a mess. There wasn't much merchandise to begin with. They had all the clothes together so people could just clean out the rack in one swoop. Maybe if they had things in each department a little more spread out, it wouldn't have been so easy for a few people to grab everything.
I think they had a limit of 5 of each item but what good does that do when they only had a few of each style?

The one dress I picked up is nice. Maybe not fully Lilly Pulitzer quality but definitely nice and worth the $38

They had a limit of 5 pieces, but people were going through the check outs multiple times. So why even bother saying you have a limit when you don't?

 

[sunshinehighway]

What time did it launch online? I had looked when I got the email and found a few pieces I thought would work for this year's vacation. I tried going on at midnight and it wasn't available yet. When I tried at 8:20am most of what I really wanted was gone so I just skipped it all.

It wasn't until after 3 and the site immediately went down. Target says it was only down for 15 minutes but that's not true. I tried until 430 and the site still wasn't working.

 

[JanaDee]

I don't know who this person is, or what the hoopla was about, but why do you consider them knockoffs if they are made by the same designer? A knockoff would be a fake, right? Not the actual brand.

According to what i was reading online yesterday by those that were able to grab something in the stores, they are lower quality than the real things.

 

[JanaDee]

What time did it launch online? I had looked when I got the email and found a few pieces I thought would work for this year's vacation. I tried going on at midnight and it wasn't available yet. When I tried at 8:20am most of what I really wanted was gone so I just skipped it all.

It "launched" at 3am, but the site wasn't working for hours.

 

[wvjules]

But they are the real things, even if they are lower quality for a discount department store. A knock-off, to me, is buying a Gucci purse from a street seller in Manhattan.