BTDTGB
Future Mayor of Main Street
- Joined
- Jul 30, 2006
- Messages
- 256
Let's just stop and look at this logically for a moment. An AP is $900 for a FL resident. Assume they go twice a month, that is $37 per trip to the park(excluding parking). Now assume they are bringing in food or dining before entering/leaving the park. At that point, it is literally not worth Disney's time to accommodate that customer. To have that guest taking up parking and walking around the park and filling lines and taking parade/firework spots up. I can't believe anyone here would deny that? $37 per visit to accommodate that person is LOSING money essentially for every single one of those people.
Now compare that to someone who pays full ticket price. 5 day park hoppers and eats AND stays on site in resort. I believe they would make up that entire AP in a single day and then do it again the very next day with a new guest.
If they can fill the parks with non-AP's just the same as they could WITH AP's? How in the world can you possibly make the argument for them to keep it? It makes zero sense at all and I can't understand why anyone would even present the other side of argument that they will keep it.
When AP's came out they had nothing. They had space mountain. The parks are now 3 times the size, fully digitized and efficient, they own Marvel, Pixar, Star Wars, and Fox. Also, they have just STARTED to exploit the Marvel brands in the parks. I am sure their 10-20 year projections for attractions makes it very very clear they do not need AP's at all to fill the parks to the brim every single day of the year. This was inevitable.
If AP's were 3k a year, they would still be stupid and not worth it to disney. So imagine what they think of that $900.
What Disney really needs to do is raise the cost of local annual passes considerably or stop selling local AP's all together. The original idea of the annual pass was to fill the parks during off peak times. Hence the blackout days for local AP’s. There really is no longer a period of time where the parks are truly slow. With the Food and Wine, Flower and Garden, Artist festivals along with free dining Disney has eliminated or greatly mitigated the off periods. Many out of state visitors take their kids out of school to take advantage of the festivals and free dining offer. Further eliminating the need for locals to spend money at the parks. And like you point out the locals really don’t spend much money as they eat before they get there and often times bring food in or go to their car for food.
The passholder customer that Disney should chase are the ones that live out of state. We live 700 miles away and until COVID had annual passes. Unlike locals we stayed on grounds when we visit. Eat most of our meals on property. We have a car when there and like to eat at other local places off site, but at least 65% of our food budget is spent on Disney property. We don't buy as many souvenirs as occasional visitors, but by purchasing annual passes we have committed to spending most of our vacation dollars, normally 3 weeks a year, at Disney. Since we are also empty nesters we typically go during nonpeak seasons. We do take advantage of the discounts offered to annual passholders for hotels and food, but what that really amounts to is we stay at nicer places and eat better food for the same cost of less expensive options. I do think Disney can and does make money off annual passholders, just not the local ones.
the only thing we brought was cans of soda....