the more I think about this, the more it seems like Mears is not going to be successful with this business and it will die quickly. The world has changed in the last 15 years. This is going to be a very difficult product for Mears to run economically. People keep tossing around costs like $40-$50 per person. But an Uber or Lyft can tale up to 4 people for $40 and they can do it faster and with better service. Without DME, Mears has a very limited service it can offer. I would not want to be in Mears marketing for this service.. "Take our new service - we can deliver you to Disney resorts slower than other services for more money and less personalized service! We don't work with Mickey Bands anymore either. And we no longer can even play Mickey video's!" .Economically it's a loss for most consumers or at best a break even,.
To make this make sense, Mears would have to find a way to transport 3 people both directions for under $80. That's the MAXIMUM they can change ang break even with Uber - under $30 per person BOTH WAYS. If they can't do that, they can't stay attractive for a large enough customer base to keep the service alive.
It will stick around for a while because of inertia. Disney is a surprising beast in that so many people who pay thousands of dollars otherwise do not do any research<boggle>. So there will always be a percentage of people that show up expecting everything will already be done for them - and I anticipate mears will take walk-ins - so a number of people will just wander up to them and hand over their credit card for transport to Disney assuming that's how it's done. But that group will continue to shrink as time goes on.
15 years ago, MANY people balked at Uber and Lyft and similar services. It was either yellow cab or Mears. But the world has changed and Mears is going to find itself in a complex and difficult market being squeezed from both ends economically.