In addition to making people feel "locked in" (which is their PR catch phrase), there is another important feature of FP+ that only gets nibbled around the edges here and hardly ever addressed directly. And that is where the $$$ is. When you ride on the Tomorrowland Speedway (assuming you do), you are riding in a vehicle that has a governor on it. The car could go faster, but Disney doesn't want you to. So too with FP+. It is a governor placed on the visitor to make them go slower and do less each day. Why? So that it will take you 6 or 7 full days to see and do everything in all the parks. Disney knows that it has stiff competition to the North on I-4 and it doesn't want you to go there. They want you to buy a 6 or 7 day pass and make 6 or 7 days of ADRs instead of buying a 4 or 5 day pass and making 4 or 5 days of ADRs. So they devise a system that allows you to think that arriving at a park mid-day is a good thing. And it is if you want to have a leisurely day and do a few things and then come back the next day. But the one thing they do not want you to do is hit all the headline attractions at a break-neck pace so that by the fifth day you are ready to go to Hogwarts. Simple as that. We like to think that Disney always has our best interests in mind. But that would be naive. Picture yourself sitting in the boardroom when some young computer-savvy, wet behind the ears techno-geek puts on a Power Point presentation showing his/her bosses how Disney can make touring its parks more efficient for guests, allowing them to shave hours off of their current schedules. "So you see ladies and gentleman--with my proposed innovations, guests will become faster, sleeker, more efficient, and will be able to get more done in less time! It will be great!" Know what you would call that employee?? Fired! Just like the guy in Detroit who designs a car that never needs repairs. Or the gal in Akron who designs a tire that lasts forever. Great for the consumer. But those people are soon out of jobs. Disney doesn't want you touring more efficiently. They want you touring less efficiently so that it takes you a full week, (or close to it) to do everything you want to do. And when you leave, you will be telling your kids: "Sorry. Maybe we will make it to Universal Studios next time." That is the goal, and the way they achieve that goal is to put a governor on you. Actually, what that means is that the FP return lines are the new SB lines, and the SB lines are the new Single Rider lines. If everyone had a FP, then that would be the equivalent of not having FP as an option. I think this is a fair assessment, as it is essentially another way of saying that fast-paced guests don't like being saddled with a governor.