tvguy
Question anything the facts don't support.
- Joined
- Dec 15, 2003
- Messages
- 47,310
Yup, around Sacramento, the Dairy Queens tend to have been owned by the same families for DECADES. Literally back to the 1960's. And both got into fights with Dairy Queen because DQ wanted top to bottom remodels that would have cost close to $1 million. The owner of the one closest to me got hit by this first, and they told Dairy Queen to take a flying leap. THEY dropped Dairy Queen, changed their name to Dairy Heaven, offered the exact same menu they had when they were DQ, just changed the names. Blizzards are now Glaciers.The one in Campbell looks like it’s stuck in a 60s time warp. I’ve seen DQ in other states where the building was pretty new or at least they gutted the building to make it look more modern.
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The second closest one benefited from that because when DQ came to them with the same threat, they countered with, "what incentives are you going to give US to STAY a Dairy Queen and not go independent?" DQ backed down, the store is still DQ, and while they DID remodel about 30 years ago, they have not done anything but sell a ton of Dairy Queen products