AARP Magazine Advertizing Disney Codes

[shoes99]

On page 15 of the May 2006 monthly AARP magazine, Disney is advertising code YWS, which is the free dining code for 8/13/2006 to 9/30/2006.
I've never seen Disney advertising in AARP before.

 

[Brian Noble]

It goes hand-in-hand with "magical beginnings". WDW is trying to reposition the late summer season---when many kids are already back in school---to attract travelers without kids in school to bump up occupancy rates. That's the preschool set, and the empty-nesters.

Smart idea, if you ask me.