AliceinHalloweentown
<font color=blue>Leader of the WDI Cult<br><font c
- Joined
- Sep 6, 2008
- Messages
- 11,376
Al Lutz on Miceage reported this today:
"Muppet Message
With all the talk about D23 and Halloween and upcoming park plans, it's easy to forget that the What Will You Celebrate campaign is winding down. The replacement ad blitz obviously will be featuring the Muppets, as they recently wrapped up a very full week of filming all over Disneyland.
The new campaign will still have a free give-away component, but they are going at it much smarter this time. The free on your birthday gimmick in 2009 was a huge headache for the Main Entrance ticketing departments, and the free retail gift cards handed out to hundreds of thousands of Annual Passholders who wanted their piece of the action were not only a drain on park profits, but also caused quite a bit of drama for the Guest Relations Cast Members who had to deal with any passholder who didn't want to follow the rules based on the block out dates of their particular pass.
The new campaign for 2010 will allow anyone a free ticket to Disneyland, but only after they complete a certain number of volunteer hours in their community with a Disney approved charity or nonprofit organization. It's looking like a much classier angle to take to free admission, and it should eliminate much of the hassles the front line Cast Members had to deal with during 2009."
Personally I think it sounds like a perfectly lovely idea, and I can't wait to rack up more volunteering hours for a day at Disneyland
"Muppet Message
With all the talk about D23 and Halloween and upcoming park plans, it's easy to forget that the What Will You Celebrate campaign is winding down. The replacement ad blitz obviously will be featuring the Muppets, as they recently wrapped up a very full week of filming all over Disneyland.
The new campaign will still have a free give-away component, but they are going at it much smarter this time. The free on your birthday gimmick in 2009 was a huge headache for the Main Entrance ticketing departments, and the free retail gift cards handed out to hundreds of thousands of Annual Passholders who wanted their piece of the action were not only a drain on park profits, but also caused quite a bit of drama for the Guest Relations Cast Members who had to deal with any passholder who didn't want to follow the rules based on the block out dates of their particular pass.
The new campaign for 2010 will allow anyone a free ticket to Disneyland, but only after they complete a certain number of volunteer hours in their community with a Disney approved charity or nonprofit organization. It's looking like a much classier angle to take to free admission, and it should eliminate much of the hassles the front line Cast Members had to deal with during 2009."
Personally I think it sounds like a perfectly lovely idea, and I can't wait to rack up more volunteering hours for a day at Disneyland
