I have an 11 yo son and have dealt with this for this entire school year. I have to sit and read with him or he just doesn't read. We have purchased some books on cd (Harry Potter) and he reads along with the narrator. This may be considered cheating, but it gets him to at least look at the book. We get him books that interest him (dragons, wizards,and even game guides), so maybe if she likes Lizzie Mcguire for example you could get those for her. We have also equated book time with video/tv time. If he reads 20 minutes (on his own) he gets 20 minutes game or tv time. It's so hard to enforce and honestly some people, not just kids, hate to read. I was always ok, but my brother couldn't get through a book at all. He's turned out relatively normal

without being a bookworm.
Reading is so fundamental and I understand this, -I'm prepared to get flamed for this- but I feel like there is a lot of pressure on the kids in this area.
In my ds's school they have an Accelerated Reading program, where they read and take a test to get points. The points increase as the the kids get older. IMO, for a kid who hates to read, it really pressures them to the point of breakdown. Initially they introduced this program to encourage reading and on a volunteer basis. This year if he didn't get all of his points by a certain time he would have been forced to miss recess. It also creates a competitive atmoshphere amongst the students. The point requirement in his grade is 60 points, there are kids in his class with over 200, while some of them won't reach their goal at all, making it appear as if they have "failed". I soooo disagree with this. My ds took his final test yesterday over a Harry Potter book that has taken us 3 months to get through, in addition to the books he has had to read at school. He ended up with 77 points, over his goal, but he did get it at the last minute and has felt the pressure this entire school year.
Good luck, hang in there.