That is the most unfamiliar performer that the NFL has ever selected. The popularity of the artist is largely within the Latino demographic and isn’t as known in other demos.
That said every time there isn't a country-esque or high profile pop person
seem to be trying to gravitate towards younger people over time as well as capturing nostalgia but for a different generation like several years ago bringing in Dr. Dre, Eminem, Snoop Dogg, etc.
Just because you may not like the rap genre doesn’t make it not music. He’s a great performer and not just a rapper. I would say is music is more dance/rap fusion as his songs have great dancing beats. I think he will do a great job as the halftime act. Loved his SNL performance where they paid tribute to the famous image of the men on sitting on a beam having lunch high in the air while building a skyscraper. I couldn’t find the full performance this is a short clip to give you an idea.
Just because you may not like the rap genre doesn’t make it not music. He’s a great performer and not just a rapper. I would say is music is more dance/rap fusion as his songs have great dancing beats. I think he will do a great job as the halftime act. Loved his SNL performance where they paid tribute to the famous image of the men on sitting on a beam having lunch high in the air while building a skyscraper. I couldn’t find the full performance this is a short clip to give you an idea.