Sorry this is so long but....
Well, for several reason actually. All these points are valid for GOOD TAs, there are BAD ones that only care about the commission.
First of all, repeat business and referrals mean more to us than the bit of additional commission. If we do a good job for you, and you're happy and satisfied, then you'll book with us again. You'll recommend us to other people, and they'll book with us. Example: I booked 1 couple on a honeymoon spring 2003. Then in the fall I had coworkers of theirs book a family vacation. And just now I booked the wedding for a relative of the original couple's (almost 30 people). I could have just looked at the commission I was getting on the original booking and tried to "upsell" them into a more expensive vacation, but looked more at what they wanted and what they'd be happy with. As a consequence, I got the additional business from/through them.
Secondly, the difference in commission isn't usually all that great. Okay so the rate we had for a room was say $169. Wow, the rates gone down to $145! Great! For a week you save $168, that's wonderful! That's a difference in commission of $16.80 for the TA. Is it worth $16.80 to make sure that you're a happier camper? Of course it is.
And frankly, to be honest, for the most part now I assume that unless I'm booking a package deal (ie all-inclusive caribbean resort) or a cruise, I assume I'm not really going to see a penny of the commission. I just went through my outstanding commissions on the weekend and found that 12% of my commissions from last year still haven't been paid (and likely won't be) and this year so far I'm at 58% still outstanding. Yes, 58%. Much of that should be cleared up in the next 2 months or so, but it's still a ghastly number.
And even when commissions are paid, there are many places along the way that take a chunk out. I had one car rental where I ended up with a cheque for less than $2 in commission thanks to processing fees by the payment companies.
This is not a business where most folks are making a ton of money. The vast majority of us are doing this because we truly enjoy the business. I truly, honestly, would make more money working at McDonald's. It's just not about the money.
I own a very small
travel agency. I take on enough clients to be able to personally look after each and every one of them. My hat goes off to the very fine folks at DU who obviously put a lot of time, effort, and heart into their business. Yes, they may make a fair amount because of the volume of business they do, but considering the various cutbacks faced, and the extras they do for their clients, I'm willing to bet they're not living in the lap of luxury. And considering what they went through in May when the
DCL West Coast cruises were announced - from the flood of bookings, to the decision by DCL to not honour one discount or another despite having agreed to and DU stepping up to the plate and covering the discounts DCL refused to - I think they definitely earn every single penny.