You may want to be aware that they ask for your personal information and zipcode when redeeming the discount code. I'm not sure if this is just for marketing purposes or if they would realize that you put in a zipcode from an area that does not have a World Market, they would deny you use of the code. If it was my company, I would have smart codes tied to a zip so that even if you had a World Market, but you redeemed a code in NY for one received in NC, it would decline the code. But, kind of doubt they go through the trouble.
Obviously, they haven't reached the 25,000 limit yet since codes are still being redeemed. To have it work, you get the code on the receipt and go to a web page where they ask for your contact information and then give you another code. You then go to Southwest and enter THAT code in the promotion box and it gives you a banner at the top congratulating you for a 15% discount. On my 3 tickets, I got a web only special from SW. I've been tracking every website there is for 6 weeks and my prices haven't budged much. No other site comes within $30 per ticket of the SW web price. With the 15% discount, I saved over $100 more dollars. I'll watch the prices and get a voucher if it goes down between now and October.
