Having read them...I disagree. I haven't gotten one in the mail for almost a year now, and even though that peeves me for some silly "I feel like I paid for it (even though I know it's a perk that is not guaranteed) and I want what I feel like I paid for" reason, the articles are fluff, outdated, deals are generally almost done with (the Fall one had rates ending *before* Halloween, that had been out all summer long), and it's all just been disappointing.
This one was a tiny bit more timely, but IMO their timing is still a bit off.