Also, just out of curiousity, for those of you that seem to not like Southwest, is it from personal experience or just from things that you've read from others? I flown many airlines and they're my favorite (and yes, I regularly (about 10 times a year) ) fly with a young child and we have never been separated and I've only bought EBCI twice). Plus, I love the fact that their FA's have a sense of humor
1. Southwest does not fly out of my preferred DFW airport.
2. Even if I was willing to go over to Dallas Lovefield, their prices are always significantly higher than Air Tran, American, Continental, or Delta. I do check their prices every time I'm looking to book a flight, but have yet to find them even close to the other airlines (even counting the free bags). For example I paid $277.00 for my nonstop flight on American for my Nov/Dec trip. For that same trip Southwest was $619.00. This past May I paid $148.00 for Air Tran. American was $198.00 and Southwest was over $400.00 for that same time.

Southwest's prices have never even been close to Air Tran's or American's.
3. Southwest does not fly direct/nonstop to MCO. AirTran did and American does. I hate takeoffs and landings, plus want to get to WDW and back as quickly as possible so always book nonstop flights.
4. Due to claustrophobic issues, I always pay the $15.00 fee to get the aisle seat close to the front of the plane that I need, (if not upgrading to business class). That $15.00 seat also guarantees me Boarding Zone 1, so I'm sure there will be space in the overhead for my carryon. Now to get that seat, I'd have to pay the EBCI fee and pray an aisle seat close to the front is available when I board. I don't like the stress of not knowing.
5. I fly Air Tran enough to accumulate enough A+ Rewards credits that I upgrade to business class for free a couple of times a year. Southwest does not have business class.
6. Air Tran has a wonderful customer service department and some of the friendliest (and funniest) FAs. If your flight changes by just a few minutes, they have no problem moving you to a different flight, a flight on a different day, or even letting you fly out of a different airport at no additional charge (even if the flight they are putting you are on is a more expensive flight).
7. With both Air Tran and American flying nonstop/direct flights to Orlando, they competed for the same customers and kept prices down. With Southwest pulling Air Tran out of Dallas and no other airline having nonstop flights, that counterbalance is gone and now American can charge whatever they want. I paid $148.00 for my May flight, but am paying $277.00 for my Nov/Dec flight and was happy to get that. American had dropped the prices for a few days there and I grabbed it. Up until then that flight had been over $300.00. With Air Tran forcing American to compete with them, I've never had to pay over $220.00 for a r/t flight to MCO and usually get them below $200.00. Thanks to Southwest pulling Air Tran out of Dallas (and the Wright Ammendment) those days are gone.
With Southwest taking over Air Tran, people in Dallas are losing our nonstop flights, our ability to prechoose our seats, ability to upgrade to business class, and oh lets not forget in exchange for losing all of that we are getting to pay alot more money for our flights and if we do decide to fly Southwest we have to change airports to do so. Thanks Southwest!