On more than one occasion I have found better pricing by booking somewhere other than directly with Disney. Each time I have asked if they (Disney) would match the price I found elsewhere, and the answer is always the same - No. I usually end up cancelling whatever reservation I directly booked with WDTC and go with whoever I was able to get the best price from. Heck, even retail stores honor pricing on products sold elsewhere. I realize in the end they still get my money, but why wouldn't Disney want to keep my business by allowing me to directly book with them at a price found elsewhere?