How about this scenario?
A few executive types sitting around a table.
"Ya know, we have this place called the Magic Kingdom, but really there's not a lot there that has anything to do with magic."
"Yeah, I know what you mean. There's history, adventure... but what does any of that have to do with magic? We need to do somthing to fix that!"
"Well there are magical things in Fantasyland. Take that film, Mickey's Philharmagic..."
"Isn't that story built around a magical sorcerer's hat?"
"Yes it is! That'd be a great idea to run with! Why don't we design a nice 30-foot high sorcerer's hat and put it in the middle of Town Square! That way, everybody coming in would no doubt immediately be put into the magic frame of mind!"
"And it's not like we're doing anything important with Town Square anyway."
OK, this conversation about the Magic Kingdom is incredibly unlikely. But substitute DHS for MK, and change a few other words, and I could almost imagine it happening.
And to a similar effect.