Dynamic pricing.
I appreciate the postings on this, with many people having well-grounded and clear positions on the point. Perhaps just because I'm sick of being quarantined at work I thought I would add some additional points to consider:
1. Dynamic pricing provides an economic incentive to help insure a trip may not be cancelled from too few people booking a certain date. Some families are date driven and will book regardless of pricing for their chosen dates. Others are more economically driven and if three different dates suit for the same trip, they will choose the lower cost. This drives these guests from the most popular date to a trip with less people, and may add enough people to ensure it hits a minimum number of guests to travel.
2. Except for extremely popular trips like Egypt, Japan and Iceland that fill on opening day, dynamic pricing also flattens disparity in the size of groups. I think we all prefer these trips when they are not maxed out on guests. Dynamic pricing helps guide economically driven people in their choices, so that less trips are filled to their maximum and trips overall are more balanced.
3. Dynamic pricing gives the company a sense of where the economic margins are - where is the pricing line for a particular trip or trip destination so they can better offer numbers and trips that suit and sell. The Egypt trips sold out regardless of cost. They added more - at a higher price point. Other trips didn't sell at their price points and some were cancelled, some limited their dates, and some disappeared forever (the Florida DisneyWorld/Kennedy Space Center trip comes to mind). Dynamic pricing gives a business sense to tell planners what sells well at what price point for future planning.
4. Dynamic pricing works the same way at the parks. How much more are you willing to pay for something you want now, rather than planned for? Our society changed - when I grew up I had to think about what song I liked, bike or drive to the music store and fork over money for a song, and usually one on the back I didn't want. iTunes brought instant gratification - click a button and own the song. No contemplative effort required.
Amazon thrives today because people want it now, without having to do much advance planning or go to a store to find it. I've always been surprised - the identical towels I bought at JCP my daughter bought at "a great savings" of $6.75 more for each through Amazon. Hmm.
5. Dynamic pricing IS a discount for early buyers - you are giving up some money a year early - but usually for a hefty discount off the later higher prices. How important that discount is to each person is demonstrated by how much advance planning and time they are willing to share on opening day. We see the same thing on "black friday" discounts - a limited number of discounts with people who know they want something and are willing to stand in line for hours to get it at that discounted price. They can buy it later, without the hassle, at a higher price. It is a common practice that brings in the business. Grocery stores offer loss leaders - sell something at a loss so they can get the shopper in the door who usually then buys plenty of other things to balance out the purchase.
Feel free to throw stones (please no tar and feather) if you disagree, but I believe dynamic pricing actually serves not only the seller such as
ABD but also the majority of the purchasers.
Now, back to work. Stay safe, and remember, all of this is a first world problem. My father's parents never travelled more than 50 miles from their home. We are blessed to have these opportunities and choices.